Executive Summary
The business model of Last Nova focuses on a metaverse action game based on the IVIS ecosystem, initially targeting the PC platform with plans for global expansion. This model aims to build a stable economic ecosystem through a diversified revenue structure, including PvPvE combat, NFT-based assets, rare item sales, P2P marketplace transactions, content advertising revenue, and the hosting of global game tournaments.For the first year, we expect to reach a Monthly Active User (MAU) count of 1.5 million and an Average Revenue Per User (ARPU) of $40, which translates to approximately $60 million in revenue. Based on this, we aim to achieve the break-even point by the third quarter (Q3) and generate long-term profits. These figures and strategies are designed to integrate with the IVIS governance token economy, creating a mutually beneficial ecosystem that shares profits among participants (players, companies, investors).
User Pool Expansion
The expansion of the IVIS ecosystem will ultimately be realized through the increase in Last Nova’s user base. The main strategies are as follows:
- Multi-Platform Expansion:
Entering global PC platforms such as Steam and Epic Games Store to acquire initial users, with the possibility of expanding to mobile and console platforms depending on market response. - Community-Centered Marketing:
Building and maintaining a core fan community through collaborations with influencers on Reddit, Discord, Twitch, and YouTube.Maximizing initial interest by releasing cinematic trailers and behind-the-scenes development videos focused on storytelling. - Sustaining User Activity:
Improving player engagement and long-term retention through daily/weekly challenges, season passes, regular updates, and hosting global/regional game tournaments.Building PvPvE content and a rare item system to encourage long-term play, considering the average PC gamer’s weekly playtime (10–13 hours).
Selling Points (Core Revenue Elements)
By securing a diversified revenue model, we aim to strengthen the foundation for stable revenue generation and increase the value of the IVIS token ecosystem.
- In-Game Revenue:
Selling high-rarity premium skins and limited edition ability items.Generating transaction fee revenue through the user-driven NFT item marketplace.Increasing ARPU and improving user satisfaction through continuously updated season items and legendary gear. - In-Game Economy:
Establishing a currency circulation structure through diverse uses for in-game currency (purchasing items, entering tournaments, paying transaction fees).Preventing inflation and maintaining currency value through regular updates.Linking IVIS tokens with in-game currency to convert user activity into real economic value. - Content-Driven Revenue:
Securing advertising revenue and brand collaboration opportunities through official YouTube channels and partner streamer collaborations.Expanding the ecosystem and ensuring content diversity by introducing a creator economy (UGC, creator support policies). - Competition Revenue:
Generating revenue from paid entry fees/viewership tickets for global tournaments, sponsorships, and ad exposure.Intensifying user competition and maximizing interest with high prize pools and rare item rewards.
Financial Forecast
Providing transparent and reliable financial forecasts will offer investors and the community the potential for long-term value creation.
- Key Metrics:
1st Year MAU: 1.5 millionARPU: $40Total Expected Revenue: Approximately $60 million (50% item sales, 20% P2P transaction fees, 15% advertising/content, 15% tournaments/sponsorships) - Cost Structure & Break-even Point:
Considering development, marketing, and server operation costs, the break-even point is expected to be reached by the 9th month (Q3).
In a neutral scenario, the 1st-year IRR is estimated at 45%, with 60% expected in the 2nd year.In an optimistic scenario (with user base expansion and ARPU growth), we expect $100 million in revenue in the 1st year. - Scenario Analysis:
– Optimistic: MAU 2 million, ARPU $50 → Revenue of $100 million
– Conservative: MAU 800k, ARPU $25 → Break-even point reached by the 12th monthVarious scenarios are considered to ensure risk management and investment stability.
Conclusion & Investment Appeal
The business model of Last Nova, combined with the IVIS token ecosystem, offers value creation opportunities for players, companies, and investors. With high-quality graphics, immersive PvPvE content, rare items, P2P trading, and global tournaments, the game will secure a growing user base and a stable revenue structure.Thus, the IVIS ecosystem has the potential to evolve from a simple game into a metaverse economic platform, increasing long-term profitability and ROI expectations, making it an attractive investment opportunity. The company aims for continuous growth through expanding partnerships, entering new platforms, and activating the creator economy, while forming a win-win relationship with all stakeholders.
